Collect Better Data, Make Better Decisions

Main Stage
TechnologyDataEvents

Information

Every event captures the same type of information: badges scanned, visitors per session, number of meals served. But what if we stretched our wings and started capturing some “hidden” info that could truly help us unlock invaluable insights of these events?

In this session with Swapcard’s Global Account Director, Matt Foreman, you’ll see how brands that are collecting and analyzing both digital and in-person metrics are able to make smarter decisions.

Armed with this data, event organizers have better visibility into what attendees want and need and can use this information to create events that are both inspiring and memorable.