Succeed in the Everchanging Events World Using Personalization

Market leaders are intensifying their investments in data and technology to meet the demands of today’s customers and the future of work.  These are risky, but with an unpredictable business landscape, the world is looking for leaders who are bold and experimental. What if the next iteration of events means redrawing the blueprint? In this session, Monica Rivera, applies her learnings as a marketing strategist to demonstrate how personalization and distinct experiences will attract audiences to your events.  After this session you will transform the way you think about: 

• Embracing a digital-first mindset 

• Using data to attract the best prospects and to determine the best types of events for attendees

• Creating a personalized event experience using AI