The return to in-person events brings with it a new set of challenges.

Eventprofs are under seemingly constant stress. They’re now being asked to do more with less. To demonstrate success in a new environment. To maintain efficiency with shrinking teams and disappearing budgets. Enter smart events. A smart event combine the data, metrics, and analytics elements of virtual event experiences with the inspiration and excitement of being back together in-person. In this brief welcome session, we’ll set the stage for the day, address some of the challenges that eventprofs are facing and what role smart events can play in the mix.