How to turn a live musical show into an impactful virtual gathering

Believe in Music Week is the largest global gathering to bring together the people who bring music to the world. The NAMM team faced many challenges due to the COVID-19 crisis, but remained hopeful and positive. This optimistic mindset paid off as they found in Swapcard a platform that offered their attendees a seamless experience and a solution to save their exhibitors' & sponsors' business. After researching 20 different platforms, most of which favored one aspect of a virtual event over another, they found Swapcard was the best at balancing all of their objectives.